Northwind SaaS — Rebuild & Rank

The Brief

Northwind came to us with a familiar problem: a fast-growing SaaS company stuck on a slow, sprawling WordPress site that no longer reflected the product. Marketing couldn't ship pages without engineering, organic traffic had plateaued, and the brand felt a decade behind the software it sold.

The mandate was clear — rebuild the marketing site as a growth engine, not a brochure. It had to be fast, editable by the marketing team, and engineered to rank.

We didn't want a redesign. We wanted infrastructure that compounds.

The System

We rebuilt the entire front end on a headless stack and shipped a component-driven design system so the team could assemble landing pages from branded blocks — no engineering tickets required.

• A token-based design system mapped to a single source of truth.
• Sub-second loads via static generation and edge caching.
• A block library marketing uses to launch campaigns in hours.

Performance was a first-class requirement. We held a hard budget on LCP and shipped the new build at a 0.7s largest contentful paint.

The SEO Engine

Speed alone doesn't rank. We layered a full technical SEO program on top of the rebuild: a clean information architecture, structured data across templates, an internal-linking model, and a programmatic content engine targeting 240 commercial terms.

What we shipped

1. Schema markup across every template type.
2. An internal-linking graph tied to topical clusters.
3. A programmatic page system for long-tail intent.

The Result

Within two quarters, organic traffic tripled and Northwind held page-one positions for 240 commercial keywords. More importantly, the marketing team now owns the site — shipping pages, running experiments, and compounding the gains without us in the loop.